29 DAYS AGO • 1 MIN READ
One way to find the clog in your video pipeline
From the Arsenal: SOPs can reveal problems. Story Of The Day: Bob was walking me through a bunch of docs. There were A LOT of them.He had an SOP for every content process they did. To be honest there were so many I even lost track listening.Excel sheets, word docs, Canva slides...The list went on. After he went over them I asked:Does the team use these?Do you have one for this process? and he said:“Yes we have them, and it's shit… but it’s good.”At first it sounded contradictory.So I asked...
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