19 DAYS AGO • 1 MIN READ

Shoving video down the drain

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The Weekly Arsenal

3 operator notes a week on pipelines I'm fixing for founders and their teams, plays we’re running, and the decision rules that stop video from becoming your second job.

From the Arsenal: Problems flow back up.

Story Of The Day: My kitchen sink had a clog.

The water goes down when I wash the dishes.
After a while... it would flow back up.

I did what every smart husband does.

I turned on the food disposal.

Water goes back down.
Out of sight, out of mind.

Then it comes back up again.

I’d hit that same button.
Back down.

Eventually it stop going back down.
Now it was a PROBLEM.

So I call the plumber.
He runs a snake through it.
Clears the clog.

A month later…
It’s clogged again.
Different spot.

I call him back.
This time he didn't take my money.

“This one’s deeper.
You need a bigger company.”

Same thing happened with Bob's pipeline.

The first clog got too big to ignore.

So he reached out.

We cleared one clog in 2 weeks.
Delegated the work.
Bob found capacity.

Then it came back up.

Team sped up.
Doing more.
But also fixing more.

Something else was clogged.
Lower in the pipe.

It was always there.
Just hidden from the first clog.

So now we're fixing the 2nd clog.

Takeaways: Sometimes you fix one problem just to reveal the next one.

How to Apply It Today:

  1. Observe the Flow: Follow projects from end to end and note where problems show up and who ends up fixing them.
  2. Route Workload: Send light, medium, and heavy work to the right seats before it escalates.
  3. Support Up & Downstream: Have each level both delegate down and support up so problems are spotted earlier instead of carried upward.

Pro tip: If someone fixes the work, trace it back.

As promised: dialing in your video workflows 1% at a time.

Want help launching, scaling and upgrading video operating systems?
That’s what we do inside DenimStitch.

Kill the variance.
-David

P.S. Here's the first exercise I'm going over with Bob to balance workload inside his video pipeline. Just holla and I’ll send over the resource.

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The Weekly Arsenal

3 operator notes a week on pipelines I'm fixing for founders and their teams, plays we’re running, and the decision rules that stop video from becoming your second job.