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David L. Yang

The Weekly Arsenal

For Founder CEOs who want to leverage video for their business

3 operator notes a week on pipelines I'm fixing for founders and their teams, plays we’re running, and the decision rules that stop video from becoming your second job.

Posts
MUST READ
3 MONTHS AGO • 1 MIN READ

One way to find the clog in your video pipeline

From the Arsenal: SOPs can reveal problems. Story Of The Day: Bob was walking me through a bunch of docs. There were A LOT of them.He had an SOP for every content process they did. To be honest there were so many I even lost track listening.Excel sheets, word docs, Canva slides...The list went on. After he went over them I asked:Does the team use these?Do you have one for this process? and he said:“Yes we have them, and it's shit… but it’s good.”At first it sounded contradictory.So I asked...

Read Now

Stop being needed for every video decision

ABOUT 2 MONTHS AGO • 1 MIN READ

Stop video workload from feeling heavy

2 MONTHS AGO • 2 MIN READ

Shoving video down the drain

2 MONTHS AGO • 1 MIN READ

Build a Creative Lead that doesn't need you

3 MONTHS AGO • 2 MIN READ

Your new video hire is making more work

3 MONTHS AGO • 2 MIN READ

Why your video edits still feel "off"

3 MONTHS AGO • 1 MIN READ

The cure for being "too busy" for video

3 MONTHS AGO • 1 MIN READ

What "doing more video" actually means

3 MONTHS AGO • 1 MIN READ

How to forget the camera is even there

4 MONTHS AGO • 2 MIN READ
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